Tuenti is a mobile phone company based in Argentina that focuses on young people. 
During Women's Month, we released the first video-game that changes the traditional macho story, taking the princess out of the trophy place. We developed Pitaya, a game 
in which the princess rescues herself, so the player must play it from the end to the beginning. 
This idea won Gold at Adweek Project Isaac, Gold, Silver and two Bronzes at Diente and Bronze in IAB +Digital, also bronze in Adforum Phnx Tribute.
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