This idea was shortlisted in Cannes Lions Innovation in 2018 and New York Festivals, and won several awards including: Gold in Effie, Silver in Ojo de Iberoamérica, Silver in Wave, Silver Diente and many more.
![](https://cdn.myportfolio.com/6d6cc9adf192aa99e8636f774f4cfe73/c294b172-7657-4012-ba99-8e35445b3e93_rw_3840.jpg?h=bb84bb392f03e3ed9164f1f1fdfedfc2)
![](https://cdn.myportfolio.com/6d6cc9adf192aa99e8636f774f4cfe73/40e6afe5-a68b-4554-9905-f9269da59158_rw_1920.png?h=4d121362531d7bab1f7a397530d03cff)
![](https://cdn.myportfolio.com/6d6cc9adf192aa99e8636f774f4cfe73/fa9ffdb5-6043-4597-b7ca-8593531d50a9_rw_1920.png?h=026653ec2573b62a0f8e3d25f7faacae)
![](https://cdn.myportfolio.com/6d6cc9adf192aa99e8636f774f4cfe73/7c8f7214-0cb0-4e42-9978-a52791189b80_rw_1920.png?h=337079a8f0dad2fcd63d672071dac66b)
Tarjeta Cencosud, one of the most relevant credit cards in Argentina, wanted to make the financial system more humane. We hacked the formula that defines people’s credit limit and added a new variable to it: generosity. Now when you donate to an NGO, you upgrade your credit card limit.