This idea was shortlisted in Cannes Lions Innovation in 2018 and New York Festivals, and won several awards including: Gold in Effie, Silver in Ojo de Iberoamérica, Silver in Wave, Silver Diente and many more.
The Financial Hack
Tarjeta Cencosud, one of the most relevant credit cards in Argentina, wanted to make the financial system more humane. We hacked the formula that defines people’s credit limit and added a new variable to it: generosity. Now when you donate to an NGO, you upgrade your credit card limit.