We created a unique label that helps to cool the beer in an effortless way. To develop it, we used a special absorbent paper to which we included a specific amount of salt. Thanks to its particular physical properties the salt turns out to be a crystal that absorbs heat. Therefore when placing a wet bottle of Mr. Monk in the freezer, it reacts and absorbs the heat.
This idea allowed us to cool down the beer faster and to won several prizes including Gold in El Ojo de Iberoamérica Design, Gold in Adweek Project Isaac, Silver in Diente and shortlist in New York Festivals.